The Story Behind The Business of Fashion in Africa
Africa represents only 1 % of the Global Fashion Market
If there is one thing every world citizen has in common, whether African, Asian or European, it’s clothes: we all wear clothes.
Ralph Lauren, Tom Ford, Dior, Giorgio Armani are all names of not only highly creative minds but also strong business leaders creating thousands of jobs and evaluated at millions.
The global fashion market is worth $3 trillion, however, Africa represents a mere 1% of that.
Africa is yet to give birth to designers that create jobs as well as staggering designs